Syllabus
Instructor : Dr. Bülent ÖZSAÇMACI
Office :P-107
Web Site :http://academic.cankaya.edu.tr/~bozsacmaci/
Office Hours :Tuesday 11:00 - 13:00
Telephone :2331190
Weekly Course Outline
Week |
Topic(s) |
1 |
New Perspectives on Marketing in the Service Economy |
2 |
Developing Service Products: Core and Supplementary Elements |
3 |
Challenges of Marketing Financial Products |
4 |
Consumer Behavior in a Banking and Insurance Context |
5 |
The Consumer Decision Process in Financial Services |
6 |
Promoting Services and Educating Customers |
7 |
Designing and Managing Service Processes |
8 |
Marketing of Banking and Insurance Products |
9 |
Training Marketing Employee |
10 |
Essentials of Bank Marketing |
11 |
Understanding Relationship Marketing |
12 |
Strategic Market Planning in Financial Services |
13 |
Complaint Handling and Service Recovery |
14 |
Improving Service Quality and Productivity |